Exceptional Entrepreneur Series: From Executive Assistant to Empowered Entrepreneur

Exceptional Entreprenur Series Graphic 08-26-2013

I’m very excited about this latest installment of the Exceptional Entrepreneur Series! :)

I met Donna Grossman when I purchased one of her handmade products. I was honored to contribute a guest blog post to her own product blog, and I felt that, as a creative entrepreneur, she was the perfect type of person to tell us about her journey to freedom and self-employment. Feel free to leave comments below to welcome her and ask her questions you may have about her various business endeavors.


Donna Grossman modeling one of her handcrafted Rockabettie Bands

Donna Grossman modeling one of her handcrafted Rockabettie Bands

Hi my name is Donna, and I am an entrepreneur. For 20+ years, I was an Executive Assistant to powerful men. Honestly, I really don’t know how I lasted that long. I think that the everyday chaos kept me going. I love solving the unsolvable and saving the day. Businessmen tend to rely heavily on that.

I think what finally burned me out was the constant taking credit for my ideas. They would be patted on the back and receive bonuses, and I would get a lunch. LAME. I was also tired of being a girl friday – so sexist! One Friday, I came to the realization that I would be giving my notice and starting a new life. A new life with no paycheck or benefits – I couldn’t wait!

My first business was That Girl Knitz, which I still have to this day and has grown by leaps and bounds. I have customers worldwide. Last year, it literally exploded when “What Does the Fox Say?” came out. I make a Fox hoodie, and my knitting needles were flying!

My second business was and is Rockabettie Bands (you can check out the Rockabettie Bands Facebook). In this business, I create products for the strong, edgy woman. I make headbands for lady bikers and pinups. I love these two types of women- they speak to me. I love the fact that they own who they are and don’t look for your approval. They give me strength.

My third and newest business is Rockabettie Boutique, which I will be opening in October 2014 on the square in my town. It will have edgy clothes for women and girls. It will also be my work studio, as I have literally overtaken my home!

Being that I am a woman and have 4 daughters, I strongly believe in the building and encouraging of women. This world is rough on us. We really need to stand together!


Rockabettie Bands–“Street to Sweet”


Thanks to Donna Grossman for sharing her entrepreneurial journey with us– a journey I can certainly relate to as a previous employee who was disillusioned with traditional employment. It’s exciting to hear about her preparations for her new boutique store. We wish her ALL the best. :) Make sure to check out her various handmade wares for sale. You can purchase online, and she ships all over!

Thanks to you for reading our Exceptional Entrepreneur Series. Look for more featured business owners soon!

About JLLopez1006

*Creator, writer, and designer of Live Simply, Live Thrifty, Live Savvy blog. *Contributing Blogger for FreeShipping.com blog.
This entry was posted in Exceptional Entrepreneur Series, Guest Blog Posts and tagged , , . Bookmark the permalink.

7 Responses to Exceptional Entrepreneur Series: From Executive Assistant to Empowered Entrepreneur

  1. Corinna says:

    I love seeing features about those who are following their dreams successfully because it only reinforces and motivates me for the future. It’s so encouraging to know there’s so many out there who have finally realized something they’ve worked so hard for which gives me hope for my journey. Also the hyperlinks to the bands and boutique don’t work and I just had to Google the name for something to pop up. Just thought you should know!
    Corinna recently posted…Wedding Cakes That PopMy Profile

    • JLLopez1006 says:

      Hello, Corinna.

      Thanks so much for taking the time to comment on Donna’s guest post and also to share the heads up about the links. I have fixed them, so hopefully they are working better than before. I appreciate you letting me know.

      I agree that it’s inspiring to hear about other’s successes. It reminds me of this quote: “That some achieve great success, is proof to all that others can achieve it as well.” –Abraham Lincoln

      Have a good evening.


  2. Love this interview, Donna and her gorgeous work. You are an inspiration to women everywhere to take charge of your life and create something wonderful! I want to come visit your shop Donna!

    • JLLopez1006 says:


      Thanks so much for your comment on Donna’s guest blog. I agree that her story is quite inspirational. I’m so thankful she was willing to share it with us!

      Best of luck to you as you move forward with your own dreams.


  3. Thanks for the wonderful comments! When you finally realize that the most dependable job is the one you create and work – the JOB releases it’s death grip on you. I am not fabulously wealthy but I am very happy. I work much longer hours now but it is with passion and purpose. We only get one life – don’t let fear keep you in a place you do not want to be. Fly free – you really will be alright.

  4. Simon E. says:

    This is aspirational and a great lesson for everyone of us. That we can follow our dreams no matter what and succeed if we are willing to take the risks. Donna, thank you for sharing and keep going forward.
    Simon E. recently posted…Travelocity Rewards American Express Card ReviewMy Profile

    • JLLopez1006 says:

      Thanks for taking the time to comment, Simon.

      Part of the reason I started this series is because I feel like…

      “That some achieve great success, is proof to all that others can achieve it as well.” –Abraham Lincoln

      I hope that readers will read these stories and be inspired to create their own version of greatness.

      All the best to you.


Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge