Join Allstate in Supporting Survivors during October’s Domestic Violence Awareness Month—No Cost to Help!

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Disclaimer: This sponsored blog post is part of a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation.

October is National Domestic Violence Awareness Month

October is designated as National Domestic Violence Awareness Month. Domestic violence occurs when harmful actions are taken by one individual to control another person. It is most commonly found in relationships of a romantic nature, although not exclusively. It can involve physical, emotional, and/or verbal abuse. As if domestic violence is not a large enough concern in and of itself, statistics have indicated that it can evolve and lead to criminal violence.

Get Informed of the Facts about Domestic Violence

How much do you know about domestic violence? Here are some important facts:

  • Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. But it’s still hard to talk about and only about half of Americans say they would know how to help a victim of domestic violence.
  • Domestic violence happens more than 145 times each hour in the U.S. On average, three women die every day as a result.
  • A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.
  • Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.


How Allstate is Lending a Helping Hand to Domestic Violence Survivors

As part of Domestic Violence Awareness Month in October, Purple Purse, the Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence.

Now in its third year, the Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

Here are some interesting facts about Allstate’s Purple Purse Campaign:

  • Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
  • As part of Domestic Violence Awareness Month, the Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country. The purses will be passed between co-workers, friends, and family, sparking important conversations along the way.
  • The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the national color of domestic violence awareness.
  • For every purple purse passed through the end of October, the Allstate Foundation will donate $5 to YWCA. Allstate will give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.
  • The Allstate Foundation uses Purple Purse and to get people talking about domestic violence. The website appears to be an online fashion magazine, but when the user looks more deeply, she will find a safe place with a variety of information and resources specific to the issue of domestic violence and financial empowerment.
  • Rosario Dawson joined The Purple Purse as a spokesperson in 2012 and continues to be a champion of the campaign in 2013.

Here’s How YOU Can Help at NO Cost

Are you interested in helping domestic violence survivors to find a better life free from abuse? You can do your part without any cost.

Here’s how you can help me to “Pass the Purse” and raise funds to help assist domestic violence survivors: Simply go to and enter the virtual purse code shown below [0003] and your zip code into the map.

Virtual Purse Code - English

Other FAQs about the Purple Purse Campaign

Q: Where can I get a Purple Purse to pass along?

A: There are two ways to receive a purple purse and pass it on. You can pass a virtual purple purse to family and friends at Purple or (see the graphic above for further information and purse code).

And you can keep an eye out for one of more than 1,000 real purple purses the Allstate Foundation sent all over the country to champions for the cause, including government officials, celebrities, media, bloggers, domestic violence organization leaders, local YWCAs, and Allstate employees and agency owners. Look for one of these purses being passed along in your community!

Q: How long will this campaign last?

A: The donation period will last through the end of October 2013 or until Allstate reaches the goal of $350,000.

Q: Can I make a monetary donation to the program?

A: The Allstate Foundation cannot accept monetary donations from the public, but those who are interested in donating money to help survivors of domestic violence and other women in need can donate online to the following national domestic violence organizations:

Q: If someone is in an abusive relationship, where can they go to find help?

A: Call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224 for safety planning, assistance and resources in your area.

Q: What resources are available for those in an abusive relationship?

A: provides a multitude of resources including conversation starters, tips for how to spot signs of abuse, steps to gain financial independence, and so much more. You can also follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal to earn $350,000 from the Allstate Foundation, and get tips to help you start talking about domestic violence.

Purple Change Purse

YOU Can Make a Difference in Lives Affected by Domestic Violence

Visit Facebook or for more information on putting an end to domestic violence and supporting domestic violence survivors.

Chances are that we ALL know at least one person affected by domestic violence, whether it be a family member, friend, business associate, or even yourself.

Taking action against domestic violence is simple – Purple Purse: Pass It On. Make sure to share this blog post with your family, friends, and social networks to invite them to join the cause.

You can also get involved by joining Latina Bloggers Connect for the #PurplePurse Bilingual Twitter Party on Wednesday October 9, 2013 at 6pm PST / 9pm EST on Twitter using hashtag #PurplePurse.

Click here to get more information on this important Latina Bloggers Connect campaign.

Domestic Violence Riboon

About JLLopez1006

*Creator, writer, and designer of Live Simply, Live Thrifty, Live Savvy blog. *Contributing Blogger for blog.
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