So Not a Fan…
I have never been a big fan of Twitter. Maybe that is because I only have a pre-paid cell phone that I only use to text a few times a year and does not have Internet capability. I do not have a tablet or laptop computer. I rely solely on my desktop computer for Internet access. All things considered, I have found very little need or desire to interact on Twitter or similar micro-blogging sites.
Twitter the Lazy Way
I signed for my Twitter account back in 2010 as a convenience to my readers who choose to follow the blog that way. Since that time, I have spent very little time and effort on my account. I set up automatic forwarding from my Facebook page and I would log in to the Twitter account once or twice a month. Compared to others, my followers were low, but I was fine with that, since my primary focus was on my Facebook account.
Back in March, I got a bug in me to see about raising my social media numbers. Maybe it was because I have been providing social media management services to a client and I have been forced to learn more about Twitter and how to utilize it for marketing purposes. One night I decided to spend a few minutes in my Twitter account and decided to continue that on a daily basis. I started enjoying my time on Twitter and have continued ever since.
It’s a Start
Over the past 37 days, I have added 370 Twitter followers simply by changing my habits slightly. This strategy has required very little time and effort on my part, but has produced more awareness of me and my Twitter page.
Tricks of the Trade
Here’s what I have been doing:
- Follow Back— I regularly check to see who has followed me, and if they seem legit and fit into my set of interests, I follow them back.
- Follow Suggested— Twitter provides suggestions of “Who to Follow.” These suggestions may be similar to other individuals or companies that you follow on Twitter or may be pages that those that you follow, follow. Twitter may also email suggestions that are similar to the pages that you currently follow. Both of these features are easy ways to add a few people in very little time.
- Respond When Tagged— I may not do it as often as I would like, but I try to check to see when my Twitter account is tagged or added to a list. Then I will thank the individual or company for doing so. If I do not already follow them, I will add them.
- Compose Original Tweets with Hashtags and Shortened Links— Although I have my Facebook page connected to my Twitter page so that all posts automatically get transferred, followers recognize this and it can have an adverse effect. Although I do not have time to Tweet on a regular basis, I may compose an original Tweet every time that I have a new blog post or have something really important to share. With Twitter, the format is important, so it helps to spend the time to format the post appropriately.
- Re-Tweet Content— Although I have complained about the laziness that Twitter inspires and/or is reflective of, it can be really easy to RT content. If I happen to be logged in and see something that I like that is informational, I will RT it quickly.
- Join Chats and Conversations— As time allows, once in a while I will join in either a formal chat around a topic or product or listen in when others are involved in a conversation. This allows for the opportunity to network, to learn new information, and to get your name out there. It can also be an enjoyable experience.
- Lurk and follow— Just like I do on Facebook, I may look to see who others are talking to or about and then I will check out their Twitter page.
- Look Through Following Lists— I will look at the individuals and companies that I follow on Twitter to see who they follow. If the page jives with me, I will follow them as well.
- Look Up Hashtags— I will look up hashtags of interest to me, like #coupons, #bloggers, #personalfinance, and #money. That can be a great way to discover new individuals and organizations to follow on Twitter.
There are a few things that I have noticed as I have been using Twitter, including through my social media management work.
Here they are:
- Twitter is more openly social than other social networks at the moment. Things have went so downhill with Facebook that it seems like interaction has decreased both with fans and between similar pages. You are more likely to be able to interact with those that you do not know on Twitter.
- People are more friendly and less threatened on Twitter. I have had some bad experiences with other bloggers on Facebook, but overall there seems to be more of a welcoming and inclusive environment on Twitter.
- Twitter pages seem to notice when you follow them and tend to follow back. That is the primary way that I was able to to get so many followers in a limited time span without much time or effort. People seem more “free” with their follows than they do on Facebook and other social media sites. They also seem less likely to un-follow pages.
- Many avid Twitter users seem to have substantially more followers than pages that they follow. This says to me that the investment of time and effort may be the worth it when it comes to exposure.
Knowledge is Power
Although I am definitely not attached to Twitter like I am to Facebook, I have become more familiar with the social media site as a tool. Learning more about Twitter has caused me to recognize its advantages and usefulness.
Do you use Twitter? What do you like about it? Do you use it to promote a business, cause or interest that you have? Please comment below and share your thoughts on this social media giant.
And by the way, feel free to join me on Twitter: SimpThriftSavvy.